77be Privacy Policy

1 Introduction

77be ("we", "us", "our") operates the online betting and gaming platform accessible at https://77be.io, serving players primarily located in Bangladesh. We are committed to handling all personal data in a responsible, transparent, and secure manner consistent with recognised data protection principles.

This Privacy Policy applies to all personal data collected from individuals who visit, register on, or interact with the 77be platform — whether through a desktop browser, mobile browser, or any other interface through which the 77be platform may be accessed. It covers all data processing activities conducted by 77be in connection with the operation and improvement of our platform and services.

Throughout this document, "personal data" refers to any information that identifies or could reasonably be used to identify a specific living individual. "Processing" refers to any operation performed on personal data, including collection, storage, use, disclosure, and deletion.

2 Data We Collect

77be collects personal data in the categories set out below. The specific data points collected may vary depending on the nature of your interaction with the platform and any verification requirements applicable to your account.

2.1 Identity & Registration Data

When you register a 77be account, we collect the following information to create and maintain your account:

• Full legal name
• Date of birth (used to verify the 21+ age requirement)
• Gender (optional)
• Registered username
• Email address
• Mobile phone number
• Residential address (including district and city, e.g., Dhaka, Chittagong, Sylhet)
• Nationality

2.2 Identity Verification (KYC) Documents

To comply with responsible gaming standards and anti-money laundering (AML) obligations, 77be may request and retain copies of one or more of the following documents:

• National Identity Card (NID) issued by the Government of Bangladesh
• Valid passport
• Driver's licence
• Proof of address (e.g., utility bill, bank statement, not older than 3 months)
• Payment method verification documentation

2.3 Financial & Transaction Data

We record financial information necessary to process deposits, withdrawals, and to maintain the integrity of your account balance. This includes:

• Mobile wallet identifiers (bKash, Nagad, Rocket, Upay account numbers)
• Bank account details where bank transfer is the selected payment method
• Transaction history (deposit amounts, withdrawal requests, timestamps)
• Betting history and game session records
• Bonus and promotion redemption history

77be does not store full card numbers or payment credentials directly. All payment processing is handled by verified third-party payment processors using encrypted connections.

2.4 Technical & Usage Data

When you access the 77be platform, our servers and analytics tools automatically collect certain technical data, including:

2.5 Communications Data

We retain records of all communications between you and the 77be support team, including emails, live chat transcripts, and any formal complaints or dispute submissions. This data is held for quality assurance, training, and dispute resolution purposes.

2.6 Responsible Gaming Data

If you use any of 77be's responsible gaming tools — such as deposit limits, loss limits, session reminders, or self-exclusion — we record the settings you apply and any self-reported information you provide regarding your gambling habits. This data is used solely to administer the tools you have requested and to protect your wellbeing on the platform.

3 How We Collect Data

77be collects personal data through the following channels:

3.1 Directly From You

The majority of personal data we hold is provided directly by you during the registration process, during KYC verification, when you make a deposit or withdrawal request, when you contact our support team, or when you configure responsible gaming settings on your account.

3.2 Automatically Through Platform Use

Technical and usage data (as described in Section 2.4) is collected automatically whenever you access or interact with the 77be platform. This collection occurs through server logs, session tracking mechanisms, and first-party cookies placed on your device.

3.3 From Third Parties

In limited circumstances, 77be may receive personal data about you from third parties, including:

• Payment processors (e.g., bKash, Nagad): Transaction confirmation and account verification data.
• Identity verification services: Results of automated document checks conducted as part of the KYC process.
• Fraud prevention providers: Risk scores and flags associated with specific IP addresses or device fingerprints.
• Affiliate and marketing partners: Attribution data confirming how you discovered and accessed the 77be platform.

4 Purpose & Legal Basis for Processing

77be processes personal data only where there is a legitimate purpose and a recognised legal basis for doing so. The table below summarises our primary processing activities:

77be will not process your personal data for any purpose that is materially different from those listed above without providing you with advance notice and, where required, obtaining your consent.

5 Data Sharing & Disclosure

5.1 Service Providers

77be shares personal data with a limited number of trusted third-party service providers who assist in delivering the 77be platform and associated services. These providers are contractually required to process your data only for the purposes specified by 77be and to maintain appropriate security measures. Service providers we work with include:

• Payment processors: bKash, Nagad, Rocket (Dutch-Bangla Bank Mobile Banking), Upay, and partner banks for processing deposits and withdrawals.
• Identity verification providers: Third-party KYC services that verify the authenticity of identity documents submitted by players.
• IT infrastructure providers: Cloud hosting and server management providers who host the 77be platform and store encrypted player data.
• Fraud prevention and security vendors: Providers of IP risk scoring, device fingerprinting, and transaction monitoring tools.
• Customer support platforms: Tools that facilitate the delivery of live chat and email-based customer support.

5.2 Game Studio Providers

When you play games on the 77be platform that are powered by third-party studios — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and Play'n GO — limited technical session data (such as a pseudonymous session token and game round identifiers) may be transmitted to those studios' servers to facilitate gameplay. This data does not include your full name, email address, or payment details unless specifically required and disclosed.

5.3 Legal and Regulatory Disclosures

77be may disclose personal data to law enforcement authorities, regulatory bodies, or other competent government entities where we are required to do so by applicable law, court order, or lawful regulatory request. 77be will not disclose personal data to government agencies beyond what is strictly required by applicable legal obligations.

5.4 Business Transfers

In the event that 77be is involved in a merger, acquisition, restructuring, or sale of all or substantially all of its assets, personal data held by 77be may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any material changes to how your data will be processed as a result.

5.5 No Sale of Personal Data

77be does not sell, rent, trade, or otherwise transfer your personal data to third parties for their independent marketing or advertising purposes. Any sharing of data is limited strictly to what is described in this Section 5.

6 Cookies & Tracking Technologies

6.1 What Are Cookies

Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on subsequent visits, remember your preferences, and collect usage data. 77be uses cookies and similar technologies (such as local storage and session storage) to operate and improve the platform.

6.2 Types of Cookies Used by 77be

6.3 Managing Cookies

You may control and manage cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies. Please note that disabling strictly necessary cookies may impair the functionality of the 77be platform, including your ability to log in and maintain an active session. Disabling performance or functional cookies will not prevent you from using core features of the platform.

7 Data Retention

77be retains personal data for the period necessary to fulfil the purpose for which it was collected, unless a longer retention period is required or permitted by applicable law. The following retention guidelines apply:

• Active account data: Retained for the duration of the active account relationship plus a minimum of 5 years following account closure, to satisfy legal, regulatory, and dispute resolution requirements.
• KYC and identity documents: Retained for a minimum of 5 years from the date of account closure or the date on which the document was last used for verification purposes.
• Financial and transaction records: Retained for a minimum of 5 years from the date of each transaction, consistent with standard financial record-keeping obligations.
• Customer support communications: Retained for 3 years from the date of the last interaction, unless the communication relates to an unresolved formal dispute, in which case it is retained until the dispute is fully resolved.
• Marketing consent records: Retained until consent is withdrawn, plus 1 year thereafter as evidence of consent.
• Technical and usage data: Retained for up to 12 months from the date of collection, after which it is anonymised or deleted.

When personal data is no longer required, 77be will securely delete it or anonymise it in a manner that renders re-identification impossible.

8 Data Security

77be employs a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• SSL/TLS Encryption: All data transmitted between your device and the 77be platform is encrypted using Transport Layer Security (TLS) protocols. Look for the padlock icon and "https://" in your browser address bar when accessing 77be.
• Encrypted Data Storage: Sensitive personal data — including identity documents and payment identifiers — is stored in encrypted form at rest.
• Access Controls: Access to personal data within 77be's internal systems is restricted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and receive regular data security training.
• Two-Factor Authentication (2FA): Players are encouraged to enable 2FA on their 77be accounts as an additional layer of security against unauthorised access.
• Penetration Testing and Security Audits: 77be conducts regular security reviews of the platform to identify and remediate vulnerabilities.
• Incident Response: In the event of a confirmed personal data breach that poses a risk to affected individuals, 77be will notify impacted players as promptly as practicable and take all reasonable steps to contain and remedy the breach.

9 Your Rights

As a 77be player, you hold the following rights in relation to the personal data we process about you. To exercise any of these rights, please contact us at [email protected] with your registered account details and a description of your request.

9.1 Right of Access

You have the right to request a copy of the personal data that 77be holds about you, together with information about how it is used and with whom it is shared. 77be will provide this information within a reasonable timeframe following receipt of a valid request.

9.2 Right to Rectification

If any personal data held by 77be about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. For changes to core registration data (such as your legal name or date of birth), documentary evidence may be required.

9.3 Right to Erasure

You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where you object to processing and there are no overriding legitimate grounds. Please note that 77be may be required to retain certain data for a period following account closure to meet legal and regulatory obligations, as described in Section 7.

9.4 Right to Restrict Processing

You have the right to request that 77be restricts the processing of your personal data in certain circumstances — for example, while the accuracy of the data is being verified, or while an objection to processing is assessed.

9.5 Right to Object

Where 77be processes your personal data on the basis of its legitimate interests, you have the right to object to that processing. 77be will cease processing unless it can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.

9.6 Right to Withdraw Consent

Where processing is based on your consent (such as receiving marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal. To withdraw marketing consent, contact [email protected].

10 Children & Minors

The 77be platform is strictly intended for adults aged 21 years and above. 77be does not knowingly collect, process, or retain personal data from individuals under the age of 21. Registration by any person under the age of 21 is a breach of 77be's Terms and Conditions and is not permitted.

If 77be becomes aware that personal data has been collected from an individual under 21, the associated account will be immediately suspended and all personal data relating to that individual will be deleted from 77be's systems, subject to any overriding legal obligation to retain specific records. Any balance — including deposits and winnings — held in such an account will be subject to review and may be returned to the original payment source used.

11 International Data Transfers

77be primarily serves players based in Bangladesh, and the majority of data processing activities are conducted within the operational infrastructure used to deliver the 77be platform. In certain circumstances — particularly in relation to cloud hosting, identity verification, fraud prevention, and third-party game studio integrations — personal data may be processed by service providers located in jurisdictions outside Bangladesh.

Where personal data is transferred to a jurisdiction that may not provide the same level of data protection as Bangladesh, 77be takes steps to ensure that appropriate safeguards are in place. These safeguards may include contractual data processing agreements that impose data protection obligations on the receiving entity consistent with those described in this Privacy Policy.

By using the 77be platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions other than Bangladesh as described in this section, subject always to the protections outlined in this Privacy Policy.

12 Third-Party Services & Links

The 77be platform integrates third-party services including game content from studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and Play'n GO, as well as payment processing services from bKash, Nagad, Rocket, Upay, and partner banks. These third parties operate under their own privacy policies and data handling practices, which are independent of 77be.

77be is not responsible for the privacy practices, data security measures, or the content of any third-party services. We encourage you to review the privacy policies of any third-party service providers whose services you interact with through or in connection with the 77be platform.

The 77be platform does not contain links to external third-party websites beyond those directly necessary for platform functionality. Any navigation away from 77be to a third-party domain is at your own risk.

13 Policy Updates

77be reserves the right to update, amend, or replace this Privacy Policy at any time in response to changes in applicable law, regulatory guidance, business operations, or data processing practices. The "Last updated" date at the top of this page will be revised whenever material changes are made.

Where changes are significant — for example, where we introduce a new category of data collection or a new purpose for processing — 77be will provide advance notice to registered account holders via the email address associated with their account or through a prominent notification on the platform. Minor clarifications or non-material wording changes may be made without separate notice.

Your continued use of the 77be platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised policy. If you do not agree with the changes, you must discontinue use of the platform and may request account closure by contacting [email protected].

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which 77be processes your personal data, please contact our support team using the details below. We are committed to addressing all privacy-related enquiries promptly and transparently.

14.1 Support Contact

Our English-speaking support team is available 24 hours a day, 7 days a week on Bangladesh Standard Time (BST, UTC+6). You may reach us by email at:

[email protected]

Please include your registered username and a clear description of your privacy request or concern so that we can assist you as efficiently as possible. For data rights requests (Section 9), please also include the words "Data Rights Request" in the subject line of your email.

14.2 Response Commitment

77be aims to acknowledge all privacy enquiries within 5 business days of receipt. Complex requests — including formal data access or erasure requests — will be fulfilled within 30 calendar days, subject to any identity verification steps required to confirm the requestor's identity before personal data is disclosed or deleted.